Retailers use many strategies to get you to buy their goods. One such strategy is to place a range of items to sell rather than just one. The other day I had a salesperson trying to sell me on an air vent cleaning. He showed me two packages. The first cost around $200 and had a 2-year warranty, the second was $350 and had a 5-year warranty. I recognized right away what he was up to. He didn’t excpect me to pay an extra $150 for the second, what he wanted was to make $200 look smaller. Picture this you walk in to a store and see two suits for sale, the first costs $99 and the second $299. Next to $299, $99 looks very small. You thing what a bargain and buy it. Now lets say you go to the thrift store to get a tux. You see several for around $45 and one nice one for $99. You think $99 I don’t have that kind of money! Interesting how $99 can look big in one situation and small in another. This is example of price proximity. Place items next to higher-cost items and the amount looks small, place them next to lower-cost items and it looks big.
What does this have to do with our affiliate program? Only this, if you compare what you get for GuitarGames.net membership to more expensive alternatives customers will see it for the great value it is.